Friday, Mar 9 2012 8:30AM to 10:30AM
David Phillips, Faster Glass Consulting
Goodmortgage.com
3325 South Tryon Street
Charlotte, NC 28217
Monthly BIG Ideas Exchange
Friday, March 9, 2012
Location: Goodmortgage.com, 3325 South Tryon Street, 28217
http://www.goodmortgage.com/directions/
8:30 am to 9:00 am Continental breakfast and networking
9:00 am to 10:30 am BIG Ideas Discussion
Free to Members and Guests of BIG: RSVP to terry@bigcouncil.com or register below
Book: “Made to Stick: Why Some Ideas Survive and Others Die” by Chip and Dan Heath
Learning Objective: How to get your customers to do your best marketing for you.
Discussion Topic: Improving the Chances of Worthy Ideas- making them stick
Why is it that urban legends, conspiracy theories, and public health scares can reach the other side of the world; while most businesses, teachers, and public speakers cannot get their ideas to reach a person two feet in front of them? The answer lies in Made to Stick. Chip Heath and Dan Heath’s Made to Stick shows you how to grab people’s attention in an information rich economy, get your ideas through, and make the message stick with a simple formula. Expressing your thoughts is one thing; it is another thing to convince people to remember your words.
As a reminder, you don’t have to read the book! The facilitator will share the main principles from the book with the group.
David Phillips, Faster Glass Consulting, will facilitate this stimulating discussion.
For an excerpt of this book, go to:
http://www.towerofpower.com.au/review-of-made-to-stick-by-chip-heath-and-dan-heath
During this roundtable we'll:
· share our own experiences in this area in our businesses
· share best practices from our own personal experience or from industry thought leaders
· share ideas on how to improve the area within our businesses to fuel growth
Note: We are looking for people to facilitate book discussions, so please don’t hesitate to contact me if there is a book that you’re passionate about and would like to share with the group. We are currently looking to fill the 2012 calendar. The meetings take place the second Friday of every month, so pick a month that suits you for 2012!
Thanks!