Tuesday, Mar 10 2015 1:00PM to 4:30PM
Tara Heptinstall, Peak 10, and Winn Maddrey, FleishmanHillard
Peak 10 Corporate Headquarters,
8809 Lenox Pointe Drive, Suite G
Charlotte, North Carolina 28273
"The Fundamentals of Digital Marketing to Fire Up Your Business Engine"
Date: Tuesday, March 10, 2015
Location: Peak 10 Corporate Headquarters,
8809 Lenox Pointe Drive, Suite G
Charlotte, North Carolina 28273
Parking: Plenty of free parking
Time: 1:00 pm to 4:30 pm
Yes, even with limited resources, you can execute a digital marketing strategy to drive growth in your business. In a brief but content-rich presentation, our speakers will arm you with well-defined take aways that can help you determine where to focus your energy and attention if you've been trying to amp up your sales and marketing efforts with a stronger digital strategy. This duo will touch on a range of topics from content marketing and digital PR to search, social and marketing automation.
What to expect from this program:
• Overview on digital marketing and strategy
• Key elements
• Marketing and sales tie-in
• Digital PR
• Search
• Social
• Marketing automation
• Building a marketing campaign
Speakers:
Tara Heptinstall
VP, Marketing, Peak 10
Tara Heptinstall is Peak 10’s vice president of marketing. She joined the company in April 2012 and is responsible for its marketing and communication function. Before Peak 10, she served as global marketing director for SPX, a multi industrial manufacturing firm based in Charlotte, N.C. She holds a bachelor’s degree from the University of South Carolina and has completed Business Leadership Development studies through the Center for Creative Leadership and Indiana University’s Kelley School of Business.
Winn Maddrey
SVP, FleishmanHillard
For more than two decades, Winn has worked in the communications arena, focused on public relations, public affairs and marketing. He’s held posts with US Government, including legislative and executive branches, and the private sector -- on both the agency and company side. He has held high-level security clearance, served as a national spokesperson, and worked on strategic planning, reputation management, management consulting, crisis management, general communications, branding, marketing, positioning.
Agenda:
1:00 pm to 1:30 pm Registration and Networking
1:30 pm to 4:30 pm Digital Marketing Program
Program Cost: BIG Members free
Guests $50 in advance, $60 at the door
Students $20
Registration: RSVP to terry@bigcouncil.com or register below.
Dress Attire: Business casual