Tuesday, Feb 23 2016 8:30AM to 11:30AM

What is Your Customer Persona?

Date: Tuesday, February 23, 2016

Location:  Technekes, 1431 W Morehead St, Charlotte, 28208

Parking details will be sent with registration confirmation email.

Time:  8:30 am to 11:30 am

Registration: RSVP to terry@bigcouncil.com or register below.

What Is Your Customer Persona?

Interactive Hands On Workshop

Who are your customers? Many businesses don’t know. Yet understanding your customers is crucial to your digital marketing success. This knowledge allows you to create Customer Personas: Personas are composite sketches that reflect real world behaviors, attributes, and attitudes.

Easier said than done, right? Indeed, developing a valid buyer persona is crucial to your marketing success. How valuable would data-driven personas be to your company rather than relying on ones you created based off assumptions? And what if you were already collecting this requisite data and just needed to be shown how to use it?

In What’s Your Customer Persona: A Data-Driven Approach to Identifying Your Most Valuable Customers, an interactive workshop brought to you by B.I.G. Council and Zeffective, you’ll create custom reports in Google Analytics to generate data-driven personas. You'll also build your very own “Customer Persona Dashboard” for you to measure how well you’re marketing to your most valuable customers.

At Zeffective, there are three pillars to what we do. Most basically, we are a consulting
firm, and can help you not only design and implement an analytics dashboard, but also
train you in how to understand and act upon these findings. Additionally, we are
passionate about education, which is why we provide one-on-one training, equipping
business owners and marketing teams to meet all their outreach goals. And, we offer
Google Analytics workshops, designed to turn you into a true analytics master.

All of our services are offered with one basic intent: To help you get more out of your
marketing, and ultimately to improve your company’s visibility, lead generation, and
bottom line. When it comes to analytics, we don’t mess around—so call Zeffective today
to learn more about what we can do to help.

Our Team

We are online marketing experts, skilled entrepreneurs, and analytics junkies who are
united by one thing: Our belief in the American small business. We believe that small
companies are the lifeblood of America, yet, far too often, small businesses struggle to
compete against the corporate giants—all because of a lack of money and resources.

Yet, armed with the right analytic knowledge, you can get big results from even a small
marketing budget. We seek to deliver analytic understanding to level the playing field;
get your competitive advantage by contacting Zeffective today.

Our Founder

Zeffective was founded by Zach Cardais, a marketing professional and veteran of
Charlotte’s small business scene. As a digital marketing executive, Zach has gotten to
know many other entrepreneurs in the Queen City and beyond, and his passion is to
empower them through creative, well-informed marketing.

Before he got into this line of work Zach owned a college textbook store—and knows
full well how tough it is for the little guy to make waves against big chains and corporate
Goliaths. Zeffective was founded so that he could put to use the skills he’s developed in
enhancing business potential—not just for his own business, but for his clients’!

Additionally, Zach loves playing tennis and spending time with his wife, Caroline, and
son, Tyler.

Agenda:
8:30 am – 9:00 am   Registration and Networking
9:00 am – 9:15 am   Opening Remarks
9:15 am – 11:30 am    Interactive Program

Program Cost:

BIG Members free

Guests: $40 in advance, $50 at the door

Registration: RSVP to terry@bigcouncil.com or register below.

Dress Attire:  Business casual