Tuesday, Mar 27 2018 8:15AM to 12:00PM
Sherre DeMao and Panelists
Gaston College Kimbrell Campus
7220 Wilkinson Blvd.
Belmont, NC 28012
Strategy Matter Series:
"Is a Commodity Mindset Killing Your Business? 4 Reasons Why & What You Can Do"
Ignite growth in 2018 by kicking your strategy into high gear with proven best practices and thought-leading insights.
Followed by: 3 Market Analysis Priorities to Drive Profitability on April 24
Date: Tuesday, March 27, 2018
Location: Gaston College Kimbrell Campus
7220 Wilkinson Blvd.
Belmont, NC 28012
This location is easy access from all of Charlotte
Parking: Free and easy parking for all registrants. Parking details will be sent with your registration confirmation.
Time: 8:15 am – Noon
Registration: Register below or RSVP to terry@bigcouncil.com
Overview:
The Harvard Business School teaches that, "Like death and taxes, commoditization of your products is a given." However, this doesn't mean you must accept eventual commoditization as death sentence to your competitive edge. On the contrary, by paying attention, you can proactively shift for strategic advantage, not just competitive advantage. Based on 30+ years helping companies disrupt and shift against economic and competitive affronts for double and triple-digit growth, Sherre' DeMao will give you the keys to competing when your products or service offerings are caught being viewed as a commodity.
You will learn:
• The four reasons a commodity mindset occurs
• How to re-assess what you offer and shift for greater appeal
• Why having a good offense is key to competitive advantage
• The keys to attraction, retention and preference building
Presenter & Panel Moderator:
Sherre' DeMao, CGS
Author, Me, Myself & Inc., 50 Marketing Secrets of Growth Companies in Down Economic Times, and The Profitability Quotient (to be released in 2018)
Panelists:
Angela Bauer
CEO, Tropical Foods
Joel Long
CEO, GSM Services
Marcus B. Schaefer
CEO, Truliant Credit Union
Agenda:
8:15 am - 9:00 am Registration and Networking- continental breakfast and coffee
9:00 am - 9:15 am Opening Remarks & Welcome
9:15 am - 10:15 am Presentation by Sherre DeMao
10:15 am - 10:30 am Break
10:30 am - Noon Panel Discussion and Audience Q&A
Program Cost:
BIG Members - Free
Gaston College Faculty, Staff, Students: Free
Guests: $60
TEA Members: $45 - please include TEA with your Company Name in Registration Form
Students: $20
(You will be sent an invoice by BIG)
Discounted Pricing Available, if interested in attending both the Mar 27 and Apr 24 events:
April 24, 2018: 3 Market Analysis Priorities to Drive Profitability
March 27, 2018: Is a Commodity Mindset Killing Your Business?
Guests: $90
TEA Members: $65- please include TEA with your Company Name in Registration Form
Students: $30
(You will be sent an invoice by BIG)
Registration Required: Register below or RSVP to terry@bigcouncil.com
Dress Attire: Business casual
Thanks to our Host Sponsor: Gaston College
Thanks to our Strategy Matters Sponsors:
The Employers Association
Lavoie CPA
Alliance Bank
Bridgehouse Law
bizgrowth, inc.
TechWorks