Friday, Dec 14 2018 8:30AM to 11:00AM
Rob Glover
Alfred Williams
505 S Cedar St
Charlotte, NC 28202
(right behind Panthers Stadium)
Monthly BIG Ideas Exchange: The Content Code & Unleash the Power of Storytelling
Friday, December 14, 2018
Location: Alfred Williams
505 S Cedar St
Charlotte, NC 28202
(right behind Panthers Stadium)
https://alfredwilliams.com/showrooms/charlotte-nc
Parking: Free Parking in front or behind the Alfred Williams building
8:30 am to 9:00 am Continental breakfast and networking
9:00 am to 11:00 am Book Discussion
Free to Members and Guests of BIG: RSVP to terry@bigcouncil.com or register below.
Books: "The Content Code" by Mark W. Shaefer & "Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results"
https://www.amazon.com/Content-Code-essential-strategies-marketing/dp/0692372334/ref=sr_1_2?ie=UTF8&qid=1543244355&sr=8-2&keywords=The+Content+Code
Overview of The Content Code:
Named world's best SEO book by Book Authority and one of the top five business books of the year by INC magazine!
Mark W. Schaefer has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization.
The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.
Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world.Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.
This thought provoking discussion will be facilitated by Rob Glover.
As a reminder, you don't have to read the book to attend! Most do not, and we always have a very engaging discussion!
During this roundtable we'll:
· share our own experiences in this area in our businesses
· share best practices from our own personal experience or from industry thought leaders
· share ideas on how to improve the area within our businesses to fuel growth
Note: We are looking for people to facilitate a book discussion for 2019, so please don’t hesitate to contact me if there is a book that you’re passionate about and would like to share with the group. The meetings take place the second Friday of every month. Thanks!