Friday, Oct 9 2020 8:30AM to 11:00AM

Rebrand!: The How-To Guide for the Darwinian Survival of your Company/Candidate/College/Cause/Career

Friday, October 9, 2020

Location: TechWorks Gaston
52A Ervin St.
Belmont, NC 28012
(Reverse commute in the morning from most of Charlotte. Easy access!)

Parking: Free parking all around the TechWorks building.

8:30 am to 9:00 am Continental breakfast and networking
9:00 am to 11:00 am Book Discussion

Free to Members and Guests of BIG: RSVP to terry@bigcouncil.com or register at bigcouncil.com.

Book: "Rebrand!: The How-To Guide for the Darwinian Survival of your Company/Candidate/College/Cause/Career" by Bob Killian

https://www.amazon.com/dp/B0863S9MZC/

Overview:

Rebranding doesn't have to be a total renaming makeover. How can you choose what's really needed, what's going to be a practical investment, what's going to deliver a revitalized brand strategy that can kickstart your growth?That's exactly what REBRAND! delivers.

First, it helps you understand what branding is all about, how branding has evolved drastically in the digital age, and why radical changes in buyer and voter behavior have made some branding, marketing and sales strategies obsolete.Even if you’re crushing the competition, experiencing gazelle-like leaps toward “ten-bagger” geometric growth—it’s always a healthy exercise to consider all aspects of your strategy and tactics, to poke, measure, question, and re-examine.

• What’s our brand story? Who’s listening? Do we deliver our value proposition efficiently and cost-effectively? Will our brand still accurately reflect us next year? Five years from now? 

REBRAND! helps with practical advice distilled from decades of experience with organizations of every size from every category, this book provides checklist quizzes for you to self-diagnose in order to find your best chance of Darwinian success.

Book discussion facilitated by the author, Bob Killian.

In 1987, Bob founded Killian Branding, a strategic agency that has worked with clients in every category and of every size, Fortune 500 to startups. Bob has been quoted as a branding expert in USA Today, the New York Times, and The Washington Post. He guest-lectures on rebranding in MBA classes. Bob’s White Papers have been taught in a dozen graduate schools of business. A student of Darwinian adaptation, Bob has written extensively on how modern brands must adapt to evolve in periods of change.

As a reminder, you don't have to read the book to attend! Most do not, and we always have a very engaging discussion!

During this roundtable we'll:
· share our own experiences in this area in our businesses
· share best practices from our own personal experience or from industry thought leaders
· share ideas on how to improve the area within our businesses to fuel growth

Note: We are looking for people to facilitate book discussions, so please don’t hesitate to contact me if there is a book that you’re passionate about and would like to share with the group. The meetings typically take place the second Friday of every month. Thanks!