Thursday, Sep 9 2010 3:00PM to 5:30PM
David Chapin, CEO of Forma Life Science Marketing
NASCAR Hall of Fame, Legends Room
400 East Martin Luther King Jr Blvd, Charlotte, 28202
“Understanding Customer Behavior”
Presented by David Chapin, CEO of Forma Life Science Marketing
Date: Thursday, Sept 9, 2010
Location: NASCAR Hall of Fame, Legends Room
400 East Martin Luther King Jr Blvd, Charlotte, 28202
Directions Below.
Time: 3:00 pm – 5:30 pm
“Understanding buying behavior in consultative selling. What science has discovered about how people buy.”
This event is designed for those responsible for marketing or selling products/services that utilize a consultative (rather than simply transactional) sales process.
Speaker:
This seminar will be lead by David Chapin, CEO of Forma Life Science Marketing (www.formalifesciencemarketing.com), a leading marketing and product development firm for life science, biotech, med device and pharma companies. David has lectured widely and taught at NC State University and at the Kenan-Flagler School of Business at UNC-Chapel Hill. He is named inventor on more than 40 patents. Visit www.linkedin.com/davidchapin to connect with David or view a complete profile.
Learning objectives:
Science has discovered interesting – and extremely useful – information about buying behavior. How this research can be practically applied to the marketing and sales of complex products and services will be covered in great detail, specifically:
• The research into people’s commitment to change: buying.
• The six stages of buying behavior.
• The support that buyers need at each stage.
• The most effective ways to provide this support via both marketing and sales.
Agenda:
3:00 pm to 3:30 pm Registration and Networking
3:30 pm to 5:30 pm Presentation by David Chapin, including Q&A
Program Cost: BIG Members free; guests $55 in advance, $65 at the door
Registration: Register below or RSVP to terry@bigcouncil.com.
Dress Attire: Business casual
Directions:
From I-77 South:
Exit Brookshire Freeway (I-277) South. Take Exit 1E and follow to South Blvd/Caldwell Street Ramp. Turn right onto South Blvd. At the next light, turn left onto Stonewall Street. Next light, turn right onto Brevard Street.
Entrance to Garage is on the right, just past the overstreet crosswalk.
From I-77 North:
Exit John Belk Freeway (I-277) North. Take Exit (1E) – South Blvd/Caldwell Street. Merge onto South Blvd.
At the next light, turn left onto Stonewall Street. Next light, turn right onto Brevard Street. Entrance to Garage is on the right, just past the overstreet crosswalk.
From I-85 South & North:
Exit onto I-77 South and follow directions above.
Parking:
In addition to the NHOF Garage, there are plenty of surface lots that charge $5 and the light rail is a great option. The light rail is $1.75 each way and the closest stop is the Convention Center right across the street. Website link to directions and parking:
http://www.nascarhall.com/plan-a-visit