Friday, Feb 11 2011 8:30AM to 10:30AM

Monthly BIG Ideas Exchange- 50 Marketing Secrets of Growth Companies

Friday, February 11, 2011

Location: Goodmortgage.com, 3325 South Tryon Street, 28217

http://www.goodmortgage.com/directions/

8:30 am to 9:00 am       Continental breakfast and networking

9:00 am to 10:30 am     BIG Ideas Discussion

Free to Members and Guests of BIG: RSVP to terry@bigcouncil.com or register below.

Book:   50 Marketing Secrets of Growth Companies in Down Economic Times  by Sherré L. DeMao

Overview: How are some companies thriving, even in the hardest hit industries, during this recession while others are stagnant, floundering or no longer around?

50 Marketing Secrets exposes the secrets to recession-proofing a business based on validated results of a study conducted after the economic downturn which occurred post 9-11. The book shares more than 60 success stories and examples throughout including Business Journal Fast 50 and Inc. 500 companies from across the country and more than 30 Carolina businesses that specifically thrived between 2007 and 2009 and continue to see growth in spite of the recession. DeMao will share the Top 10 of the 50 secrets most businesses miss.
As a reminder, you don’t have to read the book! The facilitator will share the main principles from the book with the group.

Sherré DeMao, the author, will facilitate this stimulating discussion.

For an excerpt of this book, go to:

http://www.50marketingsecrets.com/index.html

During this roundtable we'll:
· share our own experiences in this area in our businesses
· share best practices from our own personal experience or from industry thought leaders
· share ideas on how to improve the area within our businesses to fuel growth

Note: We are looking for people to facilitate book discussions, so please don’t hesitate to contact me if there is a book that you’re passionate about and would like to share with the group.