Tuesday, Jun 7 2011 1:30PM to 5:00PM
Peak Two and Seasoned Panelists
Sykes Auditorium, McColl School of Business at Queens University
1900 Selwyn Avenue, Charlotte, NC
“Managing and Growing a Successful Web Presence”
Date: Tuesday, June 7, 2011
Location: Sykes Auditorium, McColl School of Business at Queens University
1900 Selwyn Avenue, Charlotte, NC
http://mccoll.queens.edu/drivingdirect.htm
Time: 1:30 pm to 5:00 pm
Just a few years ago, your web site constituted a complete online identity. Today, it is merely the cornerstone of a multi-channel web presence that can include a range of social media properties. From social networks like Facebook and LinkedIn, to the up-to-the-instant microblogging on Twitter, to profiles on user-driven content communities including Digg, Reddit and StumbleUpon, your organizational identity can now influence and interact with an almost staggering array of audiences. Couple this with the visibility-boosting strategies of Search Engine Optimization and powerful, free analytic tools, and you can build and maintain brand that is engaging and entertaining. This kind of intrinsic value becomes a catalyst for client retention, new customer interest, and continued success.
Participation is imperative, but it doesn't have to be intimidating. Our seasoned panelists will share expertise and insights on how any organization can build and optimize a web presence best suited for their outreach and awareness goals. You'll learn how to determine what channels best suit your objectives, how to craft messaging, and most importantly, how to measure and improve campaign impact. You'll understand how to transform a static, stagnant web site in to an engaging portal which, when coupled to your other online properties, creates the kind of dynamic virtual presence that adds real value to your business.
Speakers:
Mike Granetz, CEO, PeakTwo
www.peaktwo.com
Brian Bowers, Lead SEO Strategist, Wells Fargo
www.wellsfargo.com
Scott Hepburn, Founder, Media Emerging
www.mediaemerging.com
Jay Ferrari, VP Content Services, PeakTwo
Lonny Bernath, CEO, AtoZ Companies
www.allthingsatoz.com
Agenda
1:30 – 2:00 pm Registration and Networking
2:00 – 2:15 pm What Makes up a Successful Web Presence?
2:15 – 3:15 pm Elements of a Successful Web Presence
- Designing a Functional Platform
- The Importance of Content
- Getting the Word Out with Social Media and More
- Demystifying SEO and Picking a Side
- Using Analytics and Tools to Understand and Optimize
3:15 – 3:25pm Break
3:30 – 4:00pm Breakout Sessions by Element
4:00– 4:30pm Case Study: AtoZ Companies – A Functional Web Presence
4:30 – 5:00pm Questions
Questions that will be answered at this event:
· What makes up your web presence? How is it different from my website?
· What should I expect from my web presence?
· Start from scratch or optimize an existing presence?
· Which online channels are the right channels? How do I know?
· How important is content in an effective web presence?
· What role does SEO play to support my web presence?
· How do I manage it once I have it? And what does that mean? Can I do it myself?
· How do I know if my web presence is working? Tools to measure web presence success.
Program Cost: BIG Members free; guests $55 in advance, $65 at the door
Registration: RSVP to terry@bigcouncil.com or register below.
Dress Attire: Business casual